Search engine positioning is the practice of continuously optimizing a web page to achieve higher (or more) ranking results in search engines for a particular keyword.
SEO is an integral part of Google SEO that focuses on achieving higher rankings for specific pages (rather than working on technical improvements to a website's SEO or choosing optimized keywords).
Why is search engine positioning important?
An industry study conducted by Backlinko found that the top 3 search results receive the most organic clicks.
Google ranking determines clicks
The study also found that moving up one ranking position can increase CTR by 30%.
So, search engine positioning is just to get higher Google rankings.
This is because Google search results pages are no longer just a list of 10 links.
Google's homepage now includes a number of " SERP categories," including:
Featured snippets/featured snippets
People also ask
Knowledge graphs/Knowledge graphs
top stories/top stories
For example, take a look at this SERP :
Featured Snippet Search Results
Here’s a September 2021 article from Exxon Digital Marketing: How to Create Search Results for Better Content than Your Competitors , and Google featured the page as a Featured Snippet.
You can see that Google lists some key items of the article content directly in the search results. This directly greatly reduces the odds of clicking on other search results.
This means that improving your search engine positioning is more than just moving some ranking positions.
It's also maximizing your " SERP assets."
This means that the higher the ranking, the better.
But it can also involve ranking on the same page multiple times.
Or get featured snippets so country email list your site stands out.
For example, in our article example above, the page that actually ranks second is also the content we published in the FOB forum for the promotion of this article .
This way we positioned first and second positions in Google for the target keyword "how to create better content than the competition".
Positioning Google Home Ranking
Next, let's discuss in detail:
How to maximize positioning in the Google search engine.
Step 1: Re-optimize published content
The first step is to make sure your current content page is 100% SEO optimized. Especially pages that are already on the first or second page.
Why is this important?
Because, Google already considers your web content to be a relevant result for the target keyword.
(otherwise you won't appear on the first two pages of search results)
All you need to do is do some on- page SEO optimization and UX improvements to the page. Get ready for higher rankings.
Google Search Console (GSC) is the best way to find pages that need a ranking boost.
First log in to Google Search Console and open "Effects".