Don't just take his generalization that this list is right for you. It may very well could be, but discover the last time it was updated (a good broker mailing list updates a minimum of once every three months) How did they create this list . . . in other words, what sources did they use in pulling these names together. Does the list contain duplicates? And if it does can your broker eliminate them for you?
What are the formats you can receive this material in, CD's, internet downloads, emails, labels? 2) Direct marketers, know thy customer! Find out as much as you can about your typical customer. The more information you can provide your mailing list broker the better the names on the list will work for you. You'll want to know a variety of things about them, including their age, their gender, approximate income as well as their lifestyles, and interests.
You'll also want to be sure to inform your list broker of the geographic area you want to target. 3) Know your intentions. This means know mailing list exactly what you want your mailing to do. Is this a mailing to generate leads for you to follow up on? Or you are anticipating this campaign to produce some sales? It really does make a difference. And your list broker can help you do this.