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Rupa Islan
Jul 28, 2022
In Welcome to the Forum
What is Toutiao doing today? I believe that many people will answer: "Today's Toutiao is a client for personalized news recommendation." Since its launch in August 2012, users have been flowing like running water, and it has become a national application and one of the small BATs. It has become the most occupied One of the applications of GDT (Gross National Time). Over the years, Toutiao has also undergone great changes, launching Buy email list many new products that are well-known to every household, not just the previous personalized recommendation news client. This article will start from several core products of Toutiao, and briefly analyze its product matrix and strategic play, in order to understand the strategic logic behind the introduction of new products. 1. Recommendation engine - Toutiao To be more precise, recommendation should be a technology that can be applied to various products, but Toutiao can be said to rely on personalized recommendations to conquer the world, which is very important to it, so this article will introduce "Toutiao = recommendation" for the time being. Today's headline client. The Toutiao client is based on user modeling, with recommendation as the engine, and the Toutiao author as the content source. Think carefully, is the Toutiao client just two wings ? Toutiao Client is the core product in the product matrix, with the highest number of users and DAU/MAU, and is also the traffic distribution place for other product content . This is a machine for strategic commanding heights and commercial realization. Everyone knows that Toutiao's personalized recommendation and money-making cattle, because the purpose of this article is to briefly introduce Toutiao's product matrix and diversification strategy, and this article will not analyze the recommendation system and Toutiao's various user indicators. The following is just a brief introduction to the headline competitors:
Analysis of Toutiao Product Matrix
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Rupa Islan

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