Apr 13, 2022
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Within digital marketing plans, advertising on social networks or Social Ads is one of the most powerful resources to achieve our business results. Today, this advertising solution adapts to all types of companies, budgets and needs. Companies are increasingly present in this channel, thanks to its good results and to the fact that potential audiences are individual email list found there. In addition, it is an upward trend: according to a study carried out by BI Intelligence with US data, companies in this country will double the investment in social media ads between 2016 and 2021, going from 15,500 million dollars to more than 30,000. If you want to include social media advertising in your digital marketing arsenal , don't miss this article! We are going to talk about what Social Ads are, what their advantages are and how to implement them successfully. Do you want to improve your Facebook and Instagram campaigns? Click here and download the "Course: digital advertising on Facebook and Instagram" advertising-on-social-networks-what-is-advantages-and-benefits What is social media advertising? Advertising on social networks consists of showing paid advertisements by brands to users of a social network , either interspersed in the content or in the form of a display. As a general rule, these ads follow a cost per click or CPC model, that is, the advertiser only pays if a user clicks on the ad. Of course, there are many different types depending on the network where they are located. Today, these are the main platforms we have: Facebook Ads . The most popular network worldwide is not far behind when it comes to offering services to advertisers. Facebook has a very extensive advertising interface, in which advertisers have all kinds of options to promote their content or present their products and services. Instagram Ads . Instagram and Facebook share the same advertising solution, so it is very easy to organize orchestrated campaigns. In this network, what works best are campaigns with a high visual component. Twitter Ads . Although this network no longer enjoys the popularity of yesteryear, it is still a very interesting option when it comes to advertising. Among its social advertising options we can find campaigns adapted to a wide variety of objectives: conversion, leads, application downloads...